With the improvement of living standards, people’s eating habits have great changes, and beverages have gradually become an indispensable part of the modern diet.
Nowadays, health is an important factor that people consider when buying beverages. “Sugar-free” has become a new selling point for beverages. Sweetener plays an important part in “sugar-free” products.
Erythritol has lowder calories and higher sweetness. The influence of erythritol to beverages is reflected in the improvement of sweetness, heaviness and smoothness. It can reduce bitterness, improve the flavor and sweetness quality of beverage.
Xylitol and sorbitol still has large market for they entered Chinese market before erythritol. Especially, chewing gum products with xylitol added is very popular.
However, after years of development, the market for some sweeteners such as xylitol and sorbitol is almost saturated.
Meanwhile, consumers are increasingly sensitive to food safety issues. In this situation, erythritol has shown strong market demand.